Ikea of Sweden
Selected projects:
- ikea.com
- In-store communication
- Buying guides
- Manuals
- Internal training material
- Guidelines
Services:
- Verbal identity
- Copywriting
- Copy editing
- Quality assurance
- Translation and transcreation: Swedish to English
- Language support
IKEA of Sweden is located in southern Sweden and is the division of the furniture giant responsible for designing and developing the entire home furnishing range available around the world. IKEA of Sweden is also responsible for producing all global product-related communication. English is the master language for the communication, which is then translated and adapted for individual countries and markets.
Janet worked closely with IKEA of Sweden for over 10 years, regularly supporting product communicators in twenty range divisions and creating English master copy for all product-related communication, from buying guides, manuals and in-store signs to the online store – ikea.com.
