Client:

Ikea Family

Selected project:

  • Custom books

Services:

  • International editing
  • Verbal identity management
  • Quality assurance
  • Copy editing

IKEA Family is a loyalty program and membership club that also produces workshops, magazines and publications about home decorating and life at home, as well as books to support IKEA’s vast range. These are books about the products and design history of IKEA, inspirational books about interior design, books about safety in the home, children’s books and cookbooks. IKEA Family’s books are usually translated from English into many different languages and sold at IKEA stores around the world.

Since Janet worked for many years as a copy supervisor, copywriter, translator and editor for a broad range of projects for IKEA – the company asked her to bring that experience to IKEA Family’s book series by serving as international editor and verbal identity adviser. Her services included preparing and quality controlling the English master texts for each book, ensuring IKEA product terms, terminology, verbal identity and tone of voice, and briefing international translators about the special challenges of each title in order to guarantee the same tone and high linguistic quality in all language versions.