Client:

Ikea Communications

Selected projects:

  • IKEA Catalogues
  • Range and seasonal brochures
  • Press kits
  • Presentations
  • Planning tools and Buying guides
  • In-store signs

Services:

  • Copywriting
  • Copy supervising
  • Concept development
  • Copy editing

IKEA Communications is the home furnishing retailer’s in-house marketing and communications agency, responsible for producing brochures, websites, advertising, internal communication and public relations. It was also responsible for producing the legendary IKEA Catalogue until the company decided to end publication with the 2021 catalogue. For 70 years, the IKEA Catalogue was the company’s main marketing tool – it was published annually and translated and adapted for individual markets around the world.

Janet worked with IKEA Communications on many projects and served as senior copywriter and copy supervisor on several IKEA Catalogues, and as copywriter and editor on regional catalogues, press material, buying guides, product and range brochures and other marketing material.