Baumgarten Di Marco

Baumgarten Di Marco is a jewelry and accessories brand that specializes in casual luxury and is committed to a sustainable approach to business. It has an expanding range of products made from the highest quality materials – raw-cut diamond jewelry, fine leather bags and cashmere scarves.

Janet created a verbal identity profile and brand voice for the Baumgarten Di Marco brand before its international launch, starting with product names to reinforce the brand’s minimalist aesthetic and distinguish its many individual products. She implemented the brand voice in copywriting for the Baumgarten Di Marco brand’s own online store, as well as in marketing material, press releases, sales packages and point-of-purchase displays for retail partners.