Absolut Vodka / The Absolut Company

Absolut Vodka is one of the world’s premium vodka brands and Sweden’s largest export within the food and beverage industry. All marketing and corporate communication for Absolut Vodka is managed by The Absolut Company, which has its head office in Stockholm.

Janet Colletti worked with The Absolut Company’s marketing and corporate communications departments as a retained consultant for almost 10 years, supporting staff in the creation of marketing, press and corporate communication material. She also participated in many special projects for the brand, including the limited-edition book “Absolut Art,” which she translated and edited – and also served as a member of the editorial board that reviewed and chose the individual artworks to feature. “Absolut Art” details the story of the Absolut Art Collection, starting with the first work of Absolut art, Andy Warhol’s legendary interpretation of the Absolut Vodka bottle in 1985, and spanning highlights from the approximately 800 artworks that comprise the entire collection. Janet worked with other special projects for the brand as well, including exhibitions and fairs – and wrote the copy on a commemorative Absolut Vodka bottle.