Ikea of Sweden

Instore communication
Buying guides
Internal training material
Internal guidelines

Verbal identity
Copy adaptation
Language support

Ikea of Sweden is located in southern Sweden and is the division of the furniture giant responsible for designing and developing the entire home furnishing range available around the world. Ikea of Sweden is also responsible for producing all global product-related communication. English is the master language for the communication, which is then translated and adapted for individual countries and markets.

Boco founder and principal Janet Colletti worked closely with Ikea of Sweden for over 10 years, regularly supporting product communicators in twenty range divisions and creating English copy for all product-related communication, from buying guides, manuals and instore signs to the online store – ikea.com.