Planning and Buying guides
Range launch materials
Ikea Communications is the home furnishing retailer’s in-house marketing and communications agency, responsible for producing the Ikea Catalogue, as well as websites, publications, brochures, advertising, internal communication and public relations. The Ikea Catalogue is the company’s main marketing tool and is published annually and translated into more than 15 languages.
Boco founder and principal Janet Colletti has worked extensively with Ikea Communications, as senior copywriter and copy supervisor on numerous Ikea catalogues, regional catalogues, press material, product and range brochures and other marketing material.