Baumgarten Di Marco is a jewelry and accessories brand that specializes in casual luxury and is committed to a sustainable approach to business. It has an expanding range of products made from the highest quality materials – raw-cut diamond jewelry, fine leather bags and cashmere scarves.

Baumgarten Di Marco asked Boco to help create a verbal identity for the brand before its international launch. We started by creating product names that would reinforce the brand’s minimalist aesthetic, but still distinguish its many individual products. We developed a tone of voice to support this and applied it in our writing for the online store, marketing material, press releases, sales packages and point-of-purchase displays for retail partners.