The Absolut Company
Absolut Vodka is one of the world’s premium vodka brands and Sweden’s largest export within the food and beverage industry. All marketing and corporate communication for Absolut Vodka is managed by The Absolut Company, which has its head office in Stockholm.
Boco’s principal partner, Janet Colletti, worked with The Absolut Company’s marketing and corporate communications departments as a retained consultant for almost 10 years, supporting staff in the creation of marketing, press and corporation communication material. She has also participated in many special projects for the brand, including the limited-edition book ABSOLUT ART, the Absolut Brand Strategy, exhibitions and packaging copy for a commemorative bottle.